The shopping season is upon us. And shoppers are ready. The question is, how ready are you? Running a successful Black Friday campaign is not easy. But the stakes are so high that most e-commerce brands have been preparing for quite some time. In fact, as early as October 4th, Upstream hosted their 3rd ecom online meet up, where more than 35 ecommerce brands and industry leaders in Brazil took part. The goal? How to help brands supercharge their strategies for the year’s craziest shopping period.
So what’s a brand to do in order to see sales sky-rocket? The list isn’t long but pay attention.
1. Pricing is important. But so is strategy.
It sure is tempting to lower prices in order to become more attractive. But it’s even better to apply some strategy to this, i.e. give people a good deal but without going all out, sacrificing your bottom line in the process. Remember that even though all prospective buyers are looking for a bargain, it’s personal attention and finesse that turns them into loyal customers.
2. Make it clear, keep it simple.
With so many promotions and offers, it’s chaos out there. Small wonder that customers quickly become overwhelmed. That’s why you should make it easy for them to find your best deals. Highlight but don’t distract. Be direct yet engaging, using compelling visuals and concise language in opt-in pop ups. This will help customers understand the benefits of subscribing, such as exclusive access to limited-time offers or discounts. Streamline their experience. And remember that broadcast campaigns can turbocharge your marketing message by reaching customers directly in their inbox or via SMS, reinforcing key promotions and sending reminders about your best deals.
3. Get all automated and integrated.
Can you really handle a ten-fold increase in traffic? You should—which is why you need to ensure that your e-commerce platform can handle the extra load with aplomb. This is where the right e-commerce partner can work miracles. By leveraging automated messaging, you can engage customers where and when it matters: like recovering abandoned carts or sending a warm welcome the moment a customer joins your subscription list. It’s all about driving conversions and enhancing their shopping experience. Last year, our clients saw an impressive 37% increase in average order value, thanks to the targeted automated messages powered by Upstream’s mobile marketing platform, Grow.
4. Email is good. SMS and RCS are better.
When competition is this tough, email marketing alone falls short. With more than 80% of traffic and sales originating from smartphones, it’s easy to see why mobile channels are where the action is happening. So complement your email campaigns with some SMS and RMS power and see your ROI and customer engagement reach for the stars.
5. Loyalty should be rewarded.
Nothing builds up excitement among your loyal customers and e-shop subscribers more than early-bird specials. And starting an on-site campaign sooner is a great way to get new contacts and expand your subscribed user base. In fact, in 2023, using our solution, our clients invested in a year-round, customer-based growth plan, sending 16 million broadcast messages during Black Friday week, which brought in 15% of their total campaign revenue.
6. Nobody should abandon a great deal.
They made the effort to seek you out. They really like what you’re offering. Now help them close the deal (rather than wasting your paid traffic and losing them to a competitor). Make sure your e-shop has the right automation to retarget customers who leave their cart full but stray away. Last year, the cart reminder automated texts proved to be particularly valuable: it got 43% of revenues per message and more than a 5% CTR.
Turning anonymous visitors into loyal customers is what we’re all about. With Grow, our mobile marketing platform, you get much more than just a tool; you get comprehensive marketing services designed to drive impressive results and elevate your e-commerce strategy for seasonal events like Black Friday. Interested to see what we achieved for our clients in 2023? Check out the infographic here and just imagine what we can do together this Black Friday.
Book a demo with us and discover how we can help you succeed!
