Vodafone Romania Mega Promotion ’10 years Vodafone’ comes to a successful end. After 3 exciting months the largest promotion ever to have run in Romania is concluded having awarded $10,000 daily to 88 winners and $100,000 monthly to 3 lucky Vodafone clients.
The campaign was designed and executed by Upstream’s Athens and Bucharest offices and produced an unprecedented ARPU increase generating millions of PSMS’s. The central theme of the campaign related to Vodafone’s ability to ‘make wishes come true’ and bring magic into people’s daily lives.
