Upstream for the 5th year running launched Coca-Cola’s yearly on pack mega promotion. Coca-Cola celebrates the EURO 2008 football cup with a promotion that offers its consumers the opportunity to engage in a virtual football match and win among other prizes, tickets to the EURO and innovative football related content for their mobile phones. The purpose of the content rich and CRM fuelled mobile platform is to generate the emotion and involvement associated with the world’s favourite sport.
Outubro 30, 2024
Upstream lança programa global de Responsabilidade Corporativa com ação no Rio de Janeiro.A Upstream, líder global em tecnologia de marketing,anunciou o lançamento de seu novo programa de responsabilidade social corporativa, o Updreamers, que envolve funcionários de todo o mundo em ações de voluntariado e mentoria para promover impacto social e ambiental significativo.
