London and Rio de Janeiro, November 22, 2011 –Upstream, the global mobile marketing technology and solutions provider, has been awarded the prestigious Mobile Marketing Association (MMA) Award for ‘Best Promotion in the Latin American Region’ for its work with TIM Brasil, the country’s second largest operator.
“To be acknowledged by the MMA and know that our mobile marketing campaigns for TIM Brasil have generated record levels of engagement and response is very rewarding,” said Diego Benavides, VP Business Development Latin America, Upstream.
“Brazil is one of the most competitive markets in Latin America, if not the world, so our strategy has been to harness our proven technology with our campaign creativity and expertise to devise the most relevant, targeted and exciting marketing campaigns over mobile to help enlist new customers and drive the highest possible participation among existing subscribers,” continued Benavides.
“Great creative and great storytelling are at the heart of all of our award-winning campaigns. Our winners are truly among the smartest in the mobile channel, and have set rigorously high standards for industry excellence,” saidGreg Stuart, Global CEO of the Mobile Marketing Association. “Upstream’s work should serve as an enduring inspiration to marketers worldwide, and a challenge to next year’s competitors.”
Upstream recently announced the official opening of its new regional headquarters in Rio de Janeiro, Brazil, as a hub for mobile marketing expertise for Latin American carriers and brands, including existing clients such asPersonal in Argentina and Comcel in Colombia, as well as TIM Brasil.
A key component in TIM Brasil’s APRU-generating promotional campaigns was Upstream’s innovativeMarketing Communications Suite (MCS), a carrier grade SaaS (Software as a Service) platform that consistently delivers the highest customer conversion rates in the industry. Upstream’s MCS has generated more than $500 million in incremental revenue for more than 30 operators around the world.
In addition to this MMA Award, Upstream has been named one of the Top 50 Mobile Innovators by Mobile Entertainment Magazine and recognized as one of the fastest-growing digital companies in the Media Momentum rankings in 2011.
Media contacts – Americas
Daniel Rhodes / Valerie Christopherson
Global Results Communications (GRC)
+1 949 608 0276
upstream@globalesultspr.com
