São Paulo, Brazil, July 23, 2024 – Upstream, a global leader in marketing technology, proudly announces its third participation in the E-commerce Brasil Forum 2024. The event, taking place from July 30th to August 1st in São Paulo, marks the 15th edition of this prestigious forum and is integral to Upstream’s go-to-market strategy.
Upstream’s booth, located at MT027 in area L3, will feature demonstrations of the company’s innovative mobile marketing solutions, designed to drive e-commerce growth, enhance customer engagement, and maximize ROI for businesses. Attendees are invited to explore Upstream’s comprehensive martech platform, Grow, which is set to revolutionize the way brands connect with their customers.
Upstream has established itself as a trusted partner in the e-commerce landscape, working with major clients including Frutifica, Sem Parar, AMOBELEZA, Husqvarna, Flormel, Ferrero, and Joge. Highlighting the impact of Upstream’s solutions, its team will present case studies such as the collaboration with Sem Parar.
Sem Parar: Enhancing Customer Retention and Upselling
Sem Parar, the leading identification and electronic payment system for vehicles in Brazil, partnered with Upstream to personalize their communication strategy and maximize customer retention and upselling. Upstream’s solution involved a comprehensive phone number collection strategy with personalized content and targeted communications for three key customer segments: new visitors, returning visitors, and clients.
Through engaging pop-ups and unique incentives, Sem Parar achieved a 100% opt-in first-party data audience. Upstream’s marketing automation capabilities enabled tailored user flows for each segment, resulting in a 44% CTR on welcome messages and a significant reduction in opt-outs by 60%. Furthermore, Upstream’s strategies led to a 57x ROI, recovery of 9% of abandoned carts, and 16.5x more plans sold every month.
Frutifica: Reactivating Inactive Users and Boosting Sales
Frutifica, an online food retailer in Brazil, faced the challenge of reactivating inactive users who hadn’t placed an order in a year. Partnering with Upstream, Frutifica leveraged SMS marketing automation and seasonal campaigns to win back inactive customers and increase sales. By implementing targeted on-site campaigns and engaging gamification techniques, Frutifica saw impressive results. Up to 2.8% of inactive customers clicked on the SMS campaigns, leading to a remarkable 57x ROI. Additionally, the use of pop-ups resulted in a 7.7% average opt-in rate, significantly enhancing customer engagement. This strategic approach not only reactivated Frutifica’s inactive customer base but also propelled their overall business growth, demonstrating the effectiveness of Upstream’s innovative solutions.
Upstream’s innovative solutions achieve a remarkable 15x ROI for clients, consistently delivering exceptional returns. Key highlights include the recovery of 17% of abandoned carts through real-time retargeting automation flows, and transforming up to 10% of anonymous visitors into opt-ins using targeted exit and entry pop-ups, as well as gamification techniques such as spin-to-win, scratch-off, or win a gift pop-ups.
"We are thrilled to be part of the E-commerce Brasil Forum once again. Our presence at this event continues to grow, reflecting our expanding client base and our commitment to providing continuously improving solutions. At Upstream, we believe in empowering businesses with technology that not only meets their needs but also offers a suite of valuable marketing services, ensuring sustained growth and customer satisfaction, added Upstream’s Head of Enterprise Sales in Brazil, Patrick Patrick Marquart . "We invite all attendees to visit our booth MT027, area L3, to discover how our mobile marketing solutions can transform their e-commerce strategies and drive growth."
