Upstream for the 5th year running launched Coca-Cola’s yearly on pack mega promotion. Coca-Cola celebrates the EURO 2008 football cup with a promotion that offers its consumers the opportunity to engage in a virtual football match and win among other prizes, tickets to the EURO and innovative football related content for their mobile phones. The purpose of the content rich and CRM fuelled mobile platform is to generate the emotion and involvement associated with the world’s favourite sport.
December 11, 2024
Upstream Honored with Four Distinctions at MarTech Awards 2024Upstream received distinctions in three competitive categories at MarTech Awards 2024: Best Multi-Channel Marketing Initiative - Gold/Platinum, Best Use of MarTech in Telecommunications - Gold, and Best Use of MarTech in E-Commerce - Bronze.
