Upstream once again worked directly with Nestlé Cereals’ headquarters to launch the new Cookie Crisp global on pack promotion. Cookie Crisp consumers are given the opportunity to enter the magic world of Cookie Crisp City.
The story begins with the Cookie Crisp Bakery set in an empty field. Kids bake delicious Cookie Crisps attracting residents from all over the world who start building their houses around the Bakery.
Consumers are invited to participate in the making of the city.
The campaign creates a unique customer journey from the TV advertisement to the online game and from the game to the cereal pack itself. There are four different packs in the market waiting to be decoded in order to reveal a magic number that unlocks a hidden building within Cookie Crisp City.
