A Customized Football Experience for Vodacom’s South Africa Mobile Subscribers.
[Johannesburg, Athens, July 31, 2024] – Upstream, a leading global marketing technology company, and LALIGA, home to LALIGA EA SPORTS and LALIGA HYPERMOTION, proudly announce the exclusive partnership unveiling LALIGA Premium for mobile phone users in South Africa, via the network of mobile phone subscribers of Vodacom South Africa. This groundbreaking collaboration is aiming to leverage the growing popularity of LALIGA football across Africa, providing unique content and creating new revenue streams for mobile network operators.
About LALIGA Premium: A Football Feast on the Mobile
LALIGA Premium, a feature-rich web application developed by Upstream and LALIGA, provides a comprehensive sports entertainment experience, through a dedicated web portal, available in multiple languages. Subscribers gain access to match highlights, exclusive videos, live commentary, podcasts, news, in-game stats, player profiles, and an interactive gaming experience with games custom to LALIGA and fantasy football leagues. Winners have the opportunity to claim branded merchandise and cash prizes from their favorite clubs, enhancing user engagement.
Upstream has a strong history of success working with Vodacom South Africa
Upstream’s long-standing partnership with Vodacom South Africa, dating back to 2016, positions it as a trusted partner for customer acquisition. Serving as Vodacom’s go-to partner for both in-house and third-party services, Upstream currently manages over 10 digital and promotional services for Vodacom. As the largest mobile operator in South Africa with over 44 million subscribers, Vodacom is part of the Vodacom Group, serving 186 million subscribers across Africa and owned by the globally renowned Vodafone Group.
Vodacom South Africa, is set to offer LALIGA Premium as part of its digital services, enhancing the sports entertainment experience for its users. To access LALIGA Premium, Vodacom customers can sign up to the web-based portal on their mobile devices. Users will be able to browse the platform for free with paid subscribers having access to exclusive content and features.
“As we proudly unveil the collaboration between Upstream and LALIGA to introduce LALIGA Premium to the passionate football community in South Africa, we are thrilled to bring an immersive football experience to mobile users. Upstream has always been committed to revolutionizing the digital landscape, and our partnership with LALIGA is a testament to that. LALIGA Premium is not just a web application, it's a gateway to a world of exclusive football content, bringing fans closer to the action, insights, and excitement of LALIGA EA SPORTS and LALIGA HYPERMOTION. Our collaboration with a longstanding partner Vodacom South Africa, has been instrumental in making LALIGA Premium accessible to millions of football enthusiasts across the country.
As the largest mobile operator in South Africa, Vodacom has been a key partner on this journey, and together, we look forward to creating unparalleled digital experiences for football enthusiasts. Upstream is excited to be at the forefront of this digital evolution, and we are confident that LALIGA Premium will become an integral part of the vibrant football culture in South Africa,” commented, Waseem Jooma, Upstream Managing Commercial Director for South Africa.
‘’We are thrilled to collaborate with Upstream and LALIGA to offer LALIGA Premium, an immersive football experience, to our customers,” says Sanvir Sewpersad, Managing Executive: Digital Lifestyle Services. “This partnership underscores our commitment to leveraging the power of mobile technology to meet our customers’ evolving digital lifestyle needs."
"We're excited to bring LALIGA Premium to South Africa in collaboration with our partners Upstream and Vodacom," said Tresor Penku, LALIGA Managing Director for Africa. "This partnership underscores our commitment to providing football fans with a unique and immersive experience, directly accessible through their Vodacom subscription."
Revolutionizing Revenue Streams for Mobile Operators
Upstream’s expertise in mobile marketing technology and digital services, combined with its understanding of the market, supports Mobile Network Operators (MNOs) in optimizing customer journeys for LALIGA Premium. The web app, launched on April 24th , operates on a freemium model, allowing users to initially explore certain content before opting for the full premium service, seamlessly added to their monthly mobile bills.
The strategic partnership between Upstream and LALIGA empowers mobile network operators (MNOs) in South Africa to capitalize on the immense popularity of LALIGA across the region. MNOs can create new revenue streams by offering subscribers exclusive access to LALIGA Premium, tapping into the ever-growing popularity of football in South Africa.
Empowering MNOs with Grow: Upstream’s Mobile Marketing Platform
Upstream’s mobile marketing platform, Grow, will play a pivotal role in supporting MNOs with customer acquisitions for LALIGA Premium. Leveraging Grow’s capability to optimize customer journeys, the partnership aims to bring the excitement of LALIGA Premium to a wider audience and enhance the digital experience for football enthusiasts across South Africa.
