Athens, December 11th – Upstream, a global leader in mobile marketing automation, has been recognized at the MarTech Awards 2024 for its innovative marketing technology solutions. The company received distinctions in three competitive categories: Best Multi-Channel Marketing Initiative – Gold/Platinum, Best Use of MarTech in Telecommunications – Gold, and Best Use of MarTech in E-Commerce – Bronze. These awards reflect Upstream’s ongoing commitment to delivering cutting-edge solutions that enhance client performance and ensure impactful customer engagement across diverse industries.
The Best Multi-Channel Marketing Initiative award recognizes Upstream’s groundbreaking work with one of Brazil’s leading mobile operators. Upstream developed a multichannel automated retargeting strategy designed to enhance subscriber lifetime value and encourage users to transition to higher spending tiers, all without the need for call centers or physical stores. By delivering highly targeted messages with personalized incentives to users who abandoned the upgrade funnel, Upstream achieved a 52x increase in campaign efficiency. Within just six months, this approach drove over 200,000 plan upgrades, with 42% resulting from event-triggered retargeting.
In the Best Use of MarTech in e-Commerce category, Upstream partnered with a global hygiene and health brand to revolutionize its e-commerce strategy through mobile marketing automation. Focusing on a mobile-first approach, the campaign enabled the brand to build a contactable, opt-in base of mobile numbers, leveraging real-time triggered automated messages and broadcast SMS campaigns. These efforts contributed to 10.83% of the brand’s total e-commerce sales and achieved an impressive 57x return on investment (ROI). This campaign underscored the effectiveness of mobile-first strategies in boosting digital revenue, enhancing customer loyalty, and demonstrating the value of timely, direct engagement.
The Best Use of MarTech in Telecommunications award recognized Upstream’s work with a leading South African mobile operator. Upstream deployed its innovative mobile marketing platform, Grow, as a Software-as-a-Service (SaaS) solution to manage the operator’s end-to-end advertising inventory across push channels and text ad notifications.
The platform enabled the operator’s Ad Operations team to streamline financials, content creation, scheduling, delivery rules, audience targeting, reporting, and invoicing. Within 12 months, this comprehensive solution increased the operator’s advertising revenue by over 50%. Grow combines innovations in marketing automation, multi-channel communication, ad serving, and user identification, delivering personalized experiences that drive engagement and optimize monetization.
Commenting on the recognition, Upstream’s Chief Marketing Officer, Chrysa Karamanidi, stated “We are proud to see our work recognized at such a prestigious event. These awards validate our mission to empower our clients with advanced marketing technologies that drive measurable business growth. Our success is built on the strength of our team and the trust of our partners.”
The MarTech sector is rapidly evolving and highly dynamic. With more than 11,000 tools available globally, it is estimated that 26.6% of total marketing budgets are now allocated exclusively to this domain. Upstream’s expertise in harnessing the potential of this expanding ecosystem ensures its clients maintain a competitive edge and drive innovation in an increasingly digital world.
