Press Releases

January 28, 2009

Brazil’s biggest movie star Wagner Moura spokesman for TIM Brazil’s mega promotion

TIM, one of the leading mobile operators in Brazil with over 35m subscribers, launched last November the largest mobile mega promotion ever...

November 28, 2008

Upstream invites Nestlé friends to experience the Cookie Crisp City online

Upstream once again worked directly with Nestlé Cereals’ headquarters to launch the new Cookie Crisp global on pack promotion...

October 28, 2008

Upstream launches mega promotion for Vodafone Romania

For the second year in a row and after last year’s highly successful 10 year anniversary mega promotion, Vodafone Romania...

September 28, 2008

Upstream launches mega promotion for TIM in Italy

Upstream reaffirmed its world-wide leadership position in large scale mobile marketing campaigns through its latest project assignment by TIM in Italy...

September 28, 2008

Unprecedented participation in Personal’s latest mobile marketing campaign

Personal, Argentina’s largest operator, recorded 17m participations in its latest 3 month mega promotion...

September 28, 2008

Upstream, appoints Diego Benavides as Country Manager Italy

Diego’s role will be to manage the new Upstream office in Rome and contribute to the consolidation of our presence in Italy...

August 28, 2008

Upstream completes one of the largest mobile marketing activities in South America

Upstream’s rapid growth in South America continues with the successful completion of a major mobile marketing initiative...

June 28, 2008

Nestlé Fitness ‘Meal Planner’ promotion launches in 13 countries

Having executed more than 5 Global digital on pack promotions in over 30 countries and millions of packs with Upstream...

June 28, 2008

Carrefour Euro 2008: Mega-Promotion Integrating the In-store and Mobile Channels

Hyper-markets giant Carrefour once again assigned Upstream the design and execution of a mega-promotion that successfully integrates the in-store...

April 28, 2008

Upstream launches new Coca-Cola on-pack mega promotion for Euro 2008

Upstream for the 5th year running launched Coca-Cola’s yearly on pack mega promotion...

February 28, 2008

Upstream enters North American market with new regional headquarters

Murray McCaig has been appointed President of Upstream’s North American operation...

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