Orange Spain launches with Upstream and Zed one of the largest promotions in the Spanish market for 2007. Participants are given the opportunity to win a Smart car every day and a BMW X5 every week
The campaign was designed and executed by Upstream’s Athens and Bucharest offices and produced an unprecedented ARPU increase generating millions of PSMS’s. The central theme of the campaign related to Vodafone’s ability to ‘make wishes come true’ and bring magic into people’s daily lives.
