Innovative SMS marketing campaigns powered by Upstream’s Grow platform achieve a 25x RΟΙ for Brazilian lingerie company
São Paulo, Brazil, 14 September 2023 – Jogê, a leading lingerie brand in Brazil, has successfully harnessed the power of Upstream’s mobile marketing platform, Grow, to drive remarkable e-commerce revenue growth and customer loyalty. This successful campaign acquired over 14,000 phone numbers in just two months, turning 5.5% of the website’s unique visitors into identified customers, contributed a significant 9.74% of Jogê’s total digital sales and delivered an astounding 25x return on investment (ROI).
Despite the popularity of mobile e-commerce in Brazil, many brands have yet to tap into the potential of mobile messaging for enhancing digital sales. Recognizing this opportunity, Jogê forged a powerful partnership with Upstream to build a robust, opt-in database of mobile numbers, allowing them to leverage real-time triggered automated messages and broadcast SMS campaigns.
Through Upstream’s mobile marketing platform, Grow, Jogê was offered with a comprehensive solution that facilitated the collection of phone numbers through on-site campaigns, the delivery of tailored SMS messages triggered by real-time user behavior, and the implementation of broadcast campaigns to encourage repeat purchases and customer engagement.
As a result, this innovative campaign accounted for 9.74% of Jogê’s total digital sales, with the average order value through Upstream’s MarTech solution exceeding the rest of the orders by an impressive 20% and elevating e-commerce revenue. The opt-in conversion rate for acquiring new visitors’ mobile numbers stood at a remarkable 5.5%.
The highlight, however, was the exceptional 25x ROI, a testament to the cost-effectiveness and efficacy of Upstream’s mobile marketing platform.
"The implementation of Upstream’s mobile-first strategies has had a significant impact on user retention and the decrease of cart abandonment rates within our online shop. Ultimately, what made the difference for us was the close monitoring by the entire Upstream team, always focused on securing continuous improvement in our results. Today, our SMS campaigns via the Grow platform generate up to 3x higher revenues than other platforms we have used previously." said Ana Júlia Ribeiro Lopes, E-commerce and Performance Manager of Jogê.
From his side, Upstream’s Head of Enterprise Sales, Patrick Marquart, commented: "we are thrilled to have enabled Jogê's digital revenue growth by delivering personalized and impactful mobile-first customer journeys. Our collaboration with Jogê is a prime example of how our mobile marketing platform can transform e-commerce sales through personalized and dynamic interactions."
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For more information please contact:
Upstream Corporate & Product Marketing
Ε: corp.comms@upstreamsystems.com
