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Black Friday 2024: A Record-Breaking Season for E-Commerce

Black Friday 2024

The Black Friday season is a game-changer for e-commerce, and this year’s results speak volumes. We joined forces with over 50 top-tier e-commerce brands in Brazil, executing high-impact campaigns that delivered exceptional results.

How we made it happen: Through personalized, data-driven strategies, we harnessed the power of smart mobile marketing techniques, creating seamless, multi-channel experiences that engaged customers and drove measurable growth.

The numbers that tell the story:

  • 58x ROI (a leap from last year’s 43x!)
  • 24% higher average order value
  • 29% contribution to overall sales

These achievements highlight the transformative potential of innovative marketing during peak shopping seasons. Want to dive deeper? Check out our infographic below for all the key insights, trends, and strategies that defined this year’s success!

Infographic Black Friday 2024

For more information οn how Upstream can help you increase your e-commerce sales, book a demo today.

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